by annapollock@me.com | Jan 21, 2017 | Purpose, Transformational Travel, Transformative Travel
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
by annapollock@me.com | Aug 26, 2016 | Purpose
On Wednesday of this week I set off for New York to join 150 people committed to figuring out how to make responsible tourism go mainstream at the Travel + Social Good 2016 Summit. I’m encouraged because it won’t be a talkfest but a re-design workathon. I am...
by annapollock@me.com | May 16, 2013 | Conscious Travel, Leadership, MOVE, Protection, Purpose
For as long as I have been working in tourism, I have heard its “leaders” (presumed by society to be the heads of global agencies or multinationals) complain of a lack of media attention and the failure of governments to take it seriously or to give its tourism...
by annapollock@me.com | Dec 12, 2012 | Leadership, MOVE, People, Protection, Purpose
As I am an optimist by necessity and an altruist by choice, I’ve no desire to criticize the sentiment behind UNWTO’s campaign http://1billiontourists.unwto.org/. Hopefully it will also get the millions of hosts – many of whom are struggling right now...
by annapollock@me.com | Oct 29, 2011 | MOVE, Purpose
I’ve recently been given a deliciously interesting assignment: – answer, in one page, “what is the cause of tourism?” Perhaps the questioner has read Simon Sinek’s great book Start with Why? which can be summarised in one ket...
