by annapollock@me.com | Mar 28, 2017 | Conscious Travel, Growth, Markets, Transformational Travel, Transformative Travel, Value & Views
As predicted earlier, the buzzword “du jour” in tourism is fast becoming transformation. Its predecessor, sustainability, has through over and mis-use become meaningless and ineffective lacking the capacity to lift hearts, inspire hope and, ironically, sustain action....
by annapollock@me.com | Jan 10, 2017 | Conscious Travel Vision, DMO, Growth, Paradigm
Two important, but unheralded, events took place in 2016 that give me cause for optimism as we start a new year. First, the World Travel and Tourism Council (WTTC) – the self-proclaimed Authority for Tourism – released an article and video acknowledging that...
by annapollock@me.com | Dec 12, 2016 | DMO, Growth, Leadership
Destination marketers are collaborators: DMOs must strive for a “net benefit” from tourism in their communities Note: this article was authored by David Archer,Editor at Destination Think! on their site published on July 15, 2016. I had the pleasure of meeting with...
by annapollock@me.com | Nov 4, 2016 | Growth
What a difference a year, # overtourism and some negative publicity can make. For the past two years I have returned from the World Travel Market with my heart in my boots – see Walking the halls of WTM with hope and despair (2014) and 2015 – Responsible Tourism Day:...
by annapollock@me.com | Oct 20, 2016 | Growth
If the international tourism “industry” were a spaceship called Apollo 13, it would, in retrospect, come as no surprise that we’re hearing reports of a problem. Over the past 12 months a relatively inaudible concern expressed by a few has grown into a small but...
by annapollock@me.com | Sep 19, 2016 | Environment, Growth
This post was originally published as a guest post on DestinationThink! here. After interviewing dozens of destination marketing leaders, Destination Think! identified fifty individual, albeit interrelated, challenges facing the industry. They then grouped these...
