by annapollock@me.com | Apr 5, 2019 | Uncategorized
This article was originally published on LinkedIN on March 8th, 2019 here It’s that self-congratulatory time of the year again when the hyperbole about the resilience and value of tourism matches the rise in numbers and spending. It’s also time to re-read and ponder...
by annapollock@me.com | Mar 28, 2017 | Conscious Travel, Growth, Markets, Transformational Travel, Transformative Travel, Value & Views
As predicted earlier, the buzzword “du jour” in tourism is fast becoming transformation. Its predecessor, sustainability, has through over and mis-use become meaningless and ineffective lacking the capacity to lift hearts, inspire hope and, ironically, sustain action....
by annapollock@me.com | Jan 21, 2017 | Purpose, Transformational Travel, Transformative Travel
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
by annapollock@me.com | Jan 10, 2017 | Conscious Travel Vision, DMO, Growth, Paradigm
Two important, but unheralded, events took place in 2016 that give me cause for optimism as we start a new year. First, the World Travel and Tourism Council (WTTC) – the self-proclaimed Authority for Tourism – released an article and video acknowledging that...
by annapollock@me.com | Dec 12, 2016 | DMO, Growth, Leadership
Destination marketers are collaborators: DMOs must strive for a “net benefit” from tourism in their communities Note: this article was authored by David Archer,Editor at Destination Think! on their site published on July 15, 2016. I had the pleasure of meeting with...
by annapollock@me.com | Dec 8, 2016 | DMO
In my last post, I re-examined 6 recommendations for change in a DMO’s focus and function originally made in 2010 that are needed to transform tourism. Based on the positive response, I am both gratified and a little worried that they still apply as we approach 2017....
