by annapollock@me.com | Jan 21, 2017 | Purpose, Transformational Travel, Transformative Travel
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
by annapollock@me.com | Jan 10, 2017 | Conscious Travel Vision, DMO, Growth, Paradigm
Two important, but unheralded, events took place in 2016 that give me cause for optimism as we start a new year. First, the World Travel and Tourism Council (WTTC) – the self-proclaimed Authority for Tourism – released an article and video acknowledging that...
