Our Mission
To create a flourishing visitor economy that doesn’t cost the earth
THINKING
Conscious Travel takes a holistic, integral approach to tourism development designed to maximise net positive benefits and ensure guests, employees, businesses and places flourish.
LEARNING
Our learning programs grow Conscious Hosts who will act as positive agents of change in their community and embed conscious business principles within the tourism sector
LEADING
We’re growing a network of “Places that Care” – destinations where Conscious Hosts take responsibility for ensuring tourism is a true force for good
Whom do we serve?
Conscious Travel is a social enterprise formed to serve and support three communities through education, consulting, and coaching services
SUPPLIERS OF TRAVEL & HOSPITALITY RELATED SERVICES
Owner-managers of micro – medium sized enterprises of all kinds providing travel and hospitality-related services who want their efforts to contribute a positive net benefits to their community and a sustainable livelihood for themselves and their descendants. We prefer to call these suppliers hosts. Our mission is to help them realise their full potential as leaders of flourishing enterprises contributing to prosperous, healthy communities.
LOCAL RESIDENTS
We also serve those permanent inhabitants of a destination who care about the place they live in; want to steward the land; nurture the unique cultures they and their ancestors have evolved over time; and who deserve to live with dignity and be treated with respect. They are often promised many benefits from tourism but receive few. It is rare that they are given a chance to determine the kind, pace and scope of tourism that takes place in their homes and can have such a direct impact on their lives.
TRAVELLERS
We support hosts in modelling to their guests a responsible way to travel and enjoy places while minimising negative impacts and maximising benefits. The two major market segments are currently Millennials and Boomers. The former consider travel both a right and a rite of passage. Boomers are more inclined to see it as a reward or a privilege. Both want to contribute to making the world a better place. Conscious Travel works directly with hosts to help them create the conditions for their guests to enjoy meaningful, transformative experiences that inspire raves, referrals and returns.
What challenge do we wish to address?
tourism volume growth is becoming a “wicked” problem
our new focus must be to create greater benefit for more people
there’s some BAD news
and there’s really GOOD news!
The continuous growth of tourism undermines its future success
Yet the current model depends on more visitors each year to survive
Tourism can make the world a better place and be a powerful force for good
But only IF managed properly by the communities that receive guests