by annapollock@me.com | Mar 28, 2017 | Conscious Travel, Growth, Markets, Transformational Travel, Transformative Travel, Value & Views
As predicted earlier, the buzzword “du jour” in tourism is fast becoming transformation. Its predecessor, sustainability, has through over and mis-use become meaningless and ineffective lacking the capacity to lift hearts, inspire hope and, ironically, sustain action....
by annapollock@me.com | Jan 21, 2017 | Purpose, Transformational Travel, Transformative Travel
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
by annapollock@me.com | Nov 4, 2016 | Growth
What a difference a year, # overtourism and some negative publicity can make. For the past two years I have returned from the World Travel Market with my heart in my boots – see Walking the halls of WTM with hope and despair (2014) and 2015 – Responsible Tourism Day:...
