by annapollock@me.com | Jan 21, 2017 | Purpose, Transformational Travel, Transformative Travel
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
by annapollock@me.com | Jan 10, 2017 | Conscious Travel Vision, DMO, Growth, Paradigm
Two important, but unheralded, events took place in 2016 that give me cause for optimism as we start a new year. First, the World Travel and Tourism Council (WTTC) – the self-proclaimed Authority for Tourism – released an article and video acknowledging that...
by annapollock@me.com | Dec 8, 2016 | DMO
In my last post, I re-examined 6 recommendations for change in a DMO’s focus and function originally made in 2010 that are needed to transform tourism. Based on the positive response, I am both gratified and a little worried that they still apply as we approach 2017....
by annapollock@me.com | Dec 8, 2016 | DMO
Given the way digital technology and connectivity have transformed tourism marketing over the past 25 years, why is it that our primary institutional structures – the Destination Marketing Organization (DM0) have changed so little? Their purpose has remained the same;...
by annapollock@me.com | Nov 4, 2016 | Growth
What a difference a year, # overtourism and some negative publicity can make. For the past two years I have returned from the World Travel Market with my heart in my boots – see Walking the halls of WTM with hope and despair (2014) and 2015 – Responsible Tourism Day:...
