by annapollock@me.com | Jan 21, 2017 | Purpose, Transformational Travel, Transformative Travel
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
by annapollock@me.com | Nov 28, 2012 | MOVE, Place
A consistent theme of this blog, that will persist until The Shift/The Transition/The Great Turning/The Great Disruption is over, relates to the power of paradigms to shape behaviour. A perceptive reader will notice that I haven’t used the word paradigm much because I...
by annapollock@me.com | Mar 21, 2012 | MOVE
In this succinct and thought provoking video. Umair Haque (HBR blogger, author of the New Capitalist Manifesto) shows how marketing is being turned on its head from a focus on differentiation (the vain attempt to show that each product is bigger, better, faster than...
