The biggest but unrecognised challenge facing DMOs today
This post was originally published as a guest post on DestinationThink! here. After interviewing dozens of destination marketing leaders, Destination Think! identified fifty individual, albeit interrelated, challenges facing the industry. They then grouped these...
Has the growth of tourism become a wicked problem?
This post describes the characteristics of “wicked problems” and suggests that given forecasts of tourism’s continued growth, the term might apply. The designation is important because wicked problems cannot be solved in conventional ways. A new kind of thinking is required.
Why Tourism Needs More Meerkats and Fewer Ostriches
The capacity to thrive in periods of change develops when people behave like meerkats and look out for one another and the group. Given a potential unwillingness to identify “over tourism” as a threat to tourism, it would appear there are more ostriches at work and we need more meerkats.