by annapollock@me.com | Dec 8, 2016 | DMO
In my last post, I re-examined 6 recommendations for change in a DMO’s focus and function originally made in 2010 that are needed to transform tourism. Based on the positive response, I am both gratified and a little worried that they still apply as we approach 2017....
by annapollock@me.com | Dec 8, 2016 | DMO
Given the way digital technology and connectivity have transformed tourism marketing over the past 25 years, why is it that our primary institutional structures – the Destination Marketing Organization (DM0) have changed so little? Their purpose has remained the same;...
