Posts Related to Purpose
TransformationalTravel – another trend or the real deal?
It’s taken mainstream tourism nearly 20 years to fully embrace the wisdom imparted by authors Pine and Gilmore in The Experience Economy. Use of the word “tour” is diminishing, replaced by the word “experience” even though format and content may have stayed the...
Travel + Social Good – It all starts with Why
On Wednesday of this week I set off for New York to join 150 people committed to figuring out how to make responsible tourism go mainstream at the Travel + Social Good 2016 Summit. I’m encouraged because it won’t be a talkfest but a re-design workathon. I am...
Tourism: a Time of Leadership or a Time For Leadership?
For as long as I have been working in tourism, I have heard its “leaders” (presumed by society to be the heads of global agencies or multinationals) complain of a lack of media attention and the failure of governments to take it seriously or to give its tourism...
Can 1 billion tourists create one billion opportunities or 1 billion headaches?
As I am an optimist by necessity and an altruist by choice, I've no desire to criticize the sentiment behind UNWTO’s campaign http://1billiontourists.unwto.org/. Hopefully it will also get the millions of hosts - many of whom are struggling right now - thinking more...
Tourism: What’s the Point? Why Should These Graduates Work for You?
I've recently been given a deliciously interesting assignment: - answer, in one page, "what is the cause of tourism?" Perhaps the questioner has read Simon Sinek's great book Start with Why? which can be summarised in one ket phrase: People don't buy what you do,...