Posts Related to Marketing

The Euro RCSG Report on the New Consumer

Euro RSCG interviewed over 5700 adults in five countries and their results are contained in a report titled The New Consumer in an Age of Mindful Spending. The report describes a shift historic in scope away from mindless hyperconsumerism toward an approach that is at...

Emergence of The New Consumer

Use of the term conscious - as applied to business - only emerged in mainstream thinking shortly before the recession got underway. Business leaders like Anita Roddick (The Body Shop) and writer-thinkers such as Paul Hawken, author of Natural Capitalism paved the way...

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