Our Unique Approach

Conscious Travel takes a new approach to tourism development in six key ways


We consider the whole picture and delve into root causes

Because the need is for transformation not modification. Conscious Travel goes beyond symptoms to root causes working from the inside out – from seeing to being and then doing. Simply making our economy less unsustainable while continuing to expand won’t solve what is becoming a “wicked” problem. The flaws are systemic and structural and, since they are man-made, can be unmade.


We harness collective intelligence by working in and for communities

The nature of our times calls for a new form of intelligence – the ability to build, contribute to and mange the power found in networks of people. This capacity is called Collective or Collaborative Intelligence.


We focus on changing the system by changing its purpose

Because we have confused ends with means. Conscious Travel suggests that instead of pursuing numbers and spending without a full accounting for all impacts, we take the concept of flourishing from positive psychology and ecology and apply it to individuals, enterprises and communities.


Regeneration occurs one living community at a time

Every place on Earth expresses nature’s unique beauty, power, and complexity in a unique way exhibiting a personality or essence that can be experienced and exists to be celebrated and revered. Because tourism is the vehicle whereby people of different places are connected, destinations can play a key role in the Regenerative Economy.


We start with the individual hosts because all change starts from within the individual

Our aim is to inspire, stimulate a committed curiosity, and draw out the latent creative and leadership capacities in a community to nurture and grow future change agents and community leaders.



We encourage full integration and inclusivity with other community/localist initiatives

As the visitor economy is just one thread in the rich economic tapestry unique to each place,  it is vital that travel & hospitality hosts integrate more closely with with the many community-oriented organisations, consultancies and initiatives that are committed to nourishing local living economies and a diverse set of organisations structures and business practices. One example is the highly successful Business Alliance for Local Living Economies (see brief video to left).

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