by annapollock@me.com | Jan 10, 2017 | Conscious Travel Vision, DMO, Growth, Paradigm
Two important, but unheralded, events took place in 2016 that give me cause for optimism as we start a new year. First, the World Travel and Tourism Council (WTTC) – the self-proclaimed Authority for Tourism – released an article and video acknowledging that...
by annapollock@me.com | Dec 12, 2016 | DMO, Growth, Leadership
Destination marketers are collaborators: DMOs must strive for a “net benefit” from tourism in their communities Note: this article was authored by David Archer,Editor at Destination Think! on their site published on July 15, 2016. I had the pleasure of meeting with...
by annapollock@me.com | Dec 8, 2016 | DMO
In my last post, I re-examined 6 recommendations for change in a DMO’s focus and function originally made in 2010 that are needed to transform tourism. Based on the positive response, I am both gratified and a little worried that they still apply as we approach 2017....
by annapollock@me.com | Dec 8, 2016 | DMO
Given the way digital technology and connectivity have transformed tourism marketing over the past 25 years, why is it that our primary institutional structures – the Destination Marketing Organization (DM0) have changed so little? Their purpose has remained the same;...
