The Euro RCSG Report on the New Consumer

The Euro RCSG Report on the New Consumer

Euro RSCG interviewed over 5700 adults in five countries and their results are contained in a report titled The New Consumer in an Age of Mindful Spending. The report describes a shift historic in scope away from mindless hyperconsumerism toward an approach that is at...
Can we Create “Intelligent” Destinations?

Can we Create “Intelligent” Destinations?

The trigger for this post came from another that I came across today by The IdeaHive and a conversation held late last night with a friend who asked:  “Why do we call tourism an industry?  It makes it sound so mechanical and sterile.” I sighed internally at my...
Emergence of The New Consumer

Emergence of The New Consumer

Use of the term conscious – as applied to business – only emerged in mainstream thinking shortly before the recession got underway. Business leaders like Anita Roddick (The Body Shop) and writer-thinkers such as Paul Hawken, author of Natural Capitalism...